Description:
The makers of Martini Bianco are justifiably gushing about their vermouth. However, when it comes to the justification for the use of the superlative 'bianchissimo' (whiter than white due to vanilla blossoms), we are tempted to shout to the south: "Have you never seen a vanilla blossom before?" Admittedly, the greenish-yellow-cream vanilla blossoms are far more poetic than the sticky, shrivelled black vanilla pods. On the other hand, the latter are full of floral aromas and play a key role in turning Martini Bianco into a liquid poem on the palate. So be it! We don't want to convince the award jury at the Federal Horticultural Show, we want to make our customers who buy Martini Bianco happy. Pettiness is over after the first sip anyway. Anyone who has tasted Martini Bianco will understand why the Martini artists in Piedmont are going through their lyrical paces and will pour themselves generously.
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